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UK Yes campaigners urged to use emotion

September 25, 2015 9:59 AM
By Graham Watson

Graham WatsonSpeaking to London-based diplomats at a breakfast at the Mayfair Hotel on Wednesday 16 September, ALDE Party President Sir Graham Watson reiterated a message he is sending to others campaigning to keep the UK in the EU: find compelling arguments which appeal to the hearts and not just to the heads of the voters.

"In such a referendum, interests will set the stage", Sir Graham said, "but human emotions will determine the script. Those campaigning to get Britain out are using simple, emotive arguments. To persuade the electors to vote to stay in, Yes campaigners will need to be equally passionate. A negative campaign about the dangers of leaving is unlikely to win; and even if it wins the vote, it risks losing massively the argument, as in Scotland in last year's plebiscite on independence."

Sir Graham will be at the UK Liberal Democrats' conference in Bournemouth from 19-21 September for the launch of the Liberal Democrats' Yes campaign. He already has a full programme of meetings across the UK in the coming weeks to make the case for staying in. The date of the referendum is yet to be set, but it looks likely to be by mid 2016.

The original of this piece can be found on the ALDE Party website.