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4 smart things to do in an unwinnable by-election

May 11, 2018 12:48 PM
By Mark Pack Author, 101 Ways To Win An Election

Mark PackThere are no council by-elections this week, so here's an expanded re-run of my post about why contesting council by-election is always useful, even if winning looks improbable this time round.

Not every by-election is worth fighting to win this time round. It may be the lack of past support for the party in the area combined with the shortness of notice before polling day. It may be the imminence of the next usual round of elections combined with the by-election being at odds with the targeting strategy for those said elections. It may be the exhaustion and low bank balance after another big winnable election.

Whatever the reasons, sometimes the cool judgement is 'we've not got a chance of winning this one'.

So what should you then do? It is something the party almost never does training or gives advice on. So here are four smart things to do. You'll notice that none of them are 'printing a few leaflets and deliver a bit of the ward'.

First, stand a candidate. However unwinnable an election, it is a chance to help make a few more people long-term loyal supporters of the party.

We need more long-term loyal supporters of the party. But telling such potential recruits, 'sorry, we refuse to let you vote for us' by not standing a candidate is the opposite of helping to create that core vote. It drives them away rather than help form the habit of voting for us. (Remember too that every voter gets to see if there is a Lib Dem logo on the ballot paper but most never come across the exact final result.)

Second, use it as a training opportunity. The lower stress and risks of an election you know we aren't going to win makes for a much better opportunity for someone to learn to do something new and try it out for real for the first time.

Here is the chance for a new person to try being an agent. Here is the chance of a new group of people to try out Connect's MiniVAN app. Here is the chance for any local party that is not overrun with too many able people willing to do everything to get bigger and better.

Third, experiment. Try out something new and see if it works. What is, for example, the best trade off in terms of time, money and results for doing a residents' survey? Do you really know the answer based on data or do you decide how to do it based on who expresses their hunch most charismatically or insistently?

Fourth, both the previous two steps require doing some campaigning. The benefits from this can be further extended by concentrating on gathering data with long-term benefits. Voting intention data for people in a non-target, non-winnable ward is of limited benefit.

Calling on the former members in the ward to ask them about rejoining, that has much higher long-term benefits. Or concentrating on gathering email addresses so voters can be easily reached all through the electoral cycles with only minimal distraction from target areas.

Four practical steps - and four steps which will make the next by-election in a weaker area an opportunity rather than another drag on time to endure.